Star Trek Myspace Marquee

Star Trek Expandable 728x90 Rich Media

Star Trek MTV Takeover

Star Trek VH1 Takeover

Star Trek #1 Progressive Banner

Star Trek Kids Progressive Banner

Star Trek Floater

Synopsis

  • When Paramount unleashed their “Star Trek” revamp in 2009, the film’s tagline was “Not Your Father’s Star Trek”. This tagline perfectly sums up the challenge we received from both the studio and filmmakers. How do you make a 40 year-old franchise feel completely fresh, cool, and hip for new and old audience members alike?

    One of the highlights of the campaign was an expandable 728×90 rich media unit that featured a 360-degree revolving recreation of the new Enterprise’s bridge that was built using Action Script 3 and Papervision, a 3D plugin for Flash. Features of the unit included videos, downloads, a photo gallery, and Easter eggs (the abilities to put the ship into warp drive by clicking on one of the consoles underneath the main view screen, and turn on red alert by clicking on the button panel on the right side of the captain’s chair).

    For the final phase of the campaign, we built a series of home page takeover stunts that launched on the day of the film’s release. The most impactful was the MTV home page takeover, which also used Papervision to make the effect of the sites’ content being sucked into the warp wake of the Enterprise as it zoomed through the page towards viewers.

    Other units highlighted from the campaign include a Floater based on the film’s opening credits, a VH1 Takeover that showcases the new cast, and several Progressive placements that sold the action.

    With stellar creative, innovative technology, and cool features, we “bridged” the gap between fans of the classic series and the general blockbuster audience, making science fiction tangible for all. “Star Trek” went on to take number one at the box office opening weekend, proving that it is in fact fresh, cool, and hip, and not just for geeks.